{"id":4027,"date":"2023-09-06T13:27:09","date_gmt":"2023-09-06T13:27:09","guid":{"rendered":"https:\/\/fragranceboutique.co.za\/?page_id=4027"},"modified":"2023-09-06T13:27:09","modified_gmt":"2023-09-06T13:27:09","slug":"our-story","status":"publish","type":"page","link":"https:\/\/fragranceboutique.co.za\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"
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Our Story<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>
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This love story begins in the year 1999, it was the end of the millennium, the dawning of a new one.\u00a0 A new era was about to begin in the city of Cape Town.\u00a0 A new era where Fragrances would be available to all,\u00a0quality fragrances<\/strong>\u00a0that people could use and enjoy!\u00a0Top international fragrances<\/strong>\u00a0imported from the finest factories in Grasse, France.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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A family with a dream<\/strong><\/span><\/h3>\n

Our humble beginnings began with the dream of creating a luxury boutique-style environment where fragrance lovers could discover the joy of reverse engineered fragrances,\u00a0generic fragrances packaged in no nonsense bottles<\/u>, without the international marketing & advertising costs.<\/p>\n

A unique value proposition is born<\/strong><\/span><\/h3>\n

We believe that \u201cyou wear the fragrance, not the packaging\u201d & our first slogan was \u201cthe price brings you in & the quality brings you back<\/strong>\u201d, this still stands today.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Our first store opens its doors<\/strong><\/span><\/h3>\n

While waiting for our first store in Tygervalley\u2019s Emporium, we walked the streets of Cape Town, selling our fragrances door to door.\u00a0 In September 1999 we opened the doors to\u00a0Fragrance Boutique<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The fragrance industry in South Africa is forever changed.\u00a0<\/strong><\/span><\/h3>\n

We\u2019ve spent the last\u00a020 years<\/strong>\u00a0introducing South Africans to\u00a0affordable, luxury fragrances<\/strong>, and making believers out of sceptics. We\u2019ve opened 40 stores nationwide and have been joined by a passionate group of\u00a0franchisees<\/strong>.<\/p>\n

We were pioneers on many fronts and forged the way for the generic market in South Africa \u2013 educating the public about the generic industry long before the pharmaceutical companies began to provide affordable alternatives.<\/p>\n

We pride ourselves on providing fantastic service, a unique store experience and access to\u00a0the largest range of fragrances in South Africa<\/strong>\u00a0with body lotions, shower gels & aftershave balms.<\/p>\n

We believe in\u00a0empowering our staff & promoting\u00a0from within<\/strong>\u00a0\u2013 we provide an income to almost 100 families and have an ongoing skills development programme for all our staff.\u00a0We believe \u201cwhat you give, you receive\u201d.\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The same family who walked the streets all those years ago, still walk the floors of our stores every day, keeping our dreams on track & dreaming of bigger & better things for the future.<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>